Twitter Includes ‘Hashfetti’ Impact to Branded Hashtag Campaigns

Below’s a little, but potentially fascinating new Twitter upgrade that you could see (essentially) drifting around in the app.

SO EXCITED to ultimately ship my Twitter Hack Week job … hashfetti! ✨
Tap the hashtag #LVxYayoiKusama to try it out.
After that, continue analysis awhile of backstory … pic.twitter.com/P12RdByqLG

— Leah Culver (@leahculver) January 5, 2023
As you can see in this example, Twitter has included a new component to its branded hashtag experience which will see the screen flooded with the respective graphic when customers touch the well-known tag.

Which isn’t a major update, yet it could include a brand-new degree of interaction, which might make its ‘hashmoji’ projects much more enticing.

The task was developed in 2015 – as explained by Twitter’s Leah Culver:

” For Hack Week 2022, [we] assembled a group to construct an enjoyable attribute for Twitter advertisers as an upsell to well-known hashtags … and we won. Shipping this function would only take a week of engineering job and so I was specific we would be able get it done … and yeah, that didn’t take place. We obtained a great deal of “NO” for not great factors. When Elon Musk took control of at Twitter, we saw our opportunity.”

Once more, it’s not a major change, yet with branded hashtags currently helping to drive better campaign feedback, it could be another aspect to enhance resonance, and make your promos stand apart in the application.

Either way, it’s an additional factor to consider for your tweet promotions, and also constructing an extra interesting brand name experience in the app.