It’s simple to see why Paris’s Rue Crémieux is such a success on Instagram.
Filled with tiny pastel-painted houses, weather-beaten cobblestones, and blooming window boxes, the car-free street close to bastille has become one of Europe’s hottest spots to strike a pose, with the hashtag #ruecremieux currently linking to over 31,000 images.
But the popularity of this Instagrammer’s paradise is making it hell for residents. Tired of influencers, rappers, yoga aficionados, and fashion shoots blocking their doorways, Rue Crémieux’s residents have had enough. This week, the street’s residents’ association demanded that the city of Paris defend their privacy by closing the street to visitors on evenings and weekends.
Residents of the street actually make the Instagram onslaught sound dull. In line with Antoine, a Rue Crémieux resident interviewed by radio station France info, the street’s ’grammability has turned everyday life there into an ordeal.
“We sit down to eat and simply outside we have people taking photos—rappers who take 2 hours to film a video right beneath the window, or bachelorette parties who scream for an hour. Frankly, it’s exhausting.”
We don’t need to take his word for it. a neighborhood resident has hit back with the Instagram and Twitter accounts Club Crémieux—tagline “shit people do Rue Crémieux”—which reveals a street crowded with dance crews, bachelorette parties, and even, for some reason, Japanese municipal mascot Kumamon. Crammed with people drawn to a setting that looks idyllic with the proper filter, a resident entering their home becomes an unwonted exercise in photobombing.