What exactly did Google do?

They increased the fees of advertising in the Adwords program to the point that it wasn’t really profitable to use the advertising if all you were doing was pushing people to a splash page and then redirecting them to the actual sales page.

Yep. That’s right. They penalized affiliate marketers for doing what they do best. Creating traffic for a product where they gained a commission.

It would be nice if Google actually penalized other forms of marketing in the same manner but they didn’t.

It also affected may other legitimate websites. Some to the point that it made advertising with Google extremely difficult and expensive.

A new tool, Google Goggles, tries to help SEO Specialists and website owners by providing a tool to mimic what Google sees and rank your pages accordingly. Hopefully increasing your chances of lower advertising fees by showing you what to improve or change.

Not only does it allow you to know in advance if your campaign will be a stinker, or a goose that lays golden egg. It even makes specific suggestions as to what to tweak, in case it determines that your campaign won’t fare as well as you had hoped to, so you can, in actuality, still make it profitable right there and then! – Google Goggles

I can’t say for certain that this tool will be the end of “Google Slaps”, but it definitely can’t hurt to give it a try if you are using Click Bank for your affiliate marketing.