Optimizing your website
This is probably the hardest thing you will do while creating your website. Optimizing it so that your search engine ranking will be the highest it can be.
Many companies make a living doing just that. Optimizing websites for people who can’t figure out how to do it or just don’t have the time.
Of course, there really isn’t all that much information freely available on how to optimize your website. Nor is there information on what the search engines are looking for when they crawl your website to rank it to begin with.
One of the main things that everyone agrees to now is that the content of your website actually plays a large part in where you rank. Especially on Google.
One of the things that people do to help their page ranking is to place meta tags in the header section of the website. It used to be that you found a bunch of keywords you wanted the crawlers to use and you would place them in the meta tag keywords.
I’m happy to oblige, at least in the case of the meta keywords tag. Now supported by only one major crawler-based search engine — Inktomi — the value of adding meta keywords tags to pages seems little worth the time. In my opinion, the meta keywords tag is dead, dead, dead. – SEW
But there is consensus that the description tag is still worth it’s while.
You might want to take some time to look at SearchEngineWatch. They have some good articles on how to optimize your site for crawling by the search engine bots.
Filed under: General
